... can sometimes turn out to be the best kind of marketing.
Because if you're doing what everybody else is already doing, then you'll end up where everybody else will end up.
And that's usually nowhere.
On the other hand, if you're doing what no one else is doing, then you might have a slight chance of standing out and getting noticed
That's why sometimes the worst thing to do, might turn out to be the best thing to do.
And the best thing to do, might turn out to be the worst thing to do...