If people tell you that your product or service is too expensive, what they're really saying is that the value you're providing, is a lot less than the price you're charging.
So you can either lower your prices or you can try to figure out how you can increase the value you're providing.
The first one is easy.
The second one is a lot more difficult.
But easy is never a good long term strategy.
Because easy gets more and more crowded every single day.
While difficult doesn't...