It's not just about seeing.
It's also about believing.
And people only believe the things they want to believe.
No matter what they see.
No matter what the facts are.
Or what everybody else is saying.
Or what common sense is saying.
People believe what they want to believe.
And the things people believe, are usually based on stories.
Stories they tell themselves.
Because stories help us to understand.
They help us to relate.
Stories make our lives easier.
Just like common sense doesn't.
So if you want people to believe a different story, you've gotta tell a different story...