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Something created for everybody, will inevitably end up being interesting for nobody.

But what about Facebook?

Or Amazon?

Or Ebay?

Or AirBnB?

Or...?

They are for everybody, aren't they?

Yes, they are.

At least right now.

But before they were for everybody, they were essentially for almost nobody.

Facebook was for Harvard students.

Amazon was for people buying books online in 1999 (which was essentially nobody back then).

Ebay was for people buying weird collectibles online in 1995 (which was also essentially nobody).

And AirBnB was for people willing to sleep on an air mattress in a stranger's apartment.

So that seems to do the trick: Fascinate a group of people that's so small, that it's essentially nobody.

And once you've succeeded in delighting them, move on to the next group of people that's just as small. 

And then you keep repeating it until you're for somebody.

And then you just keep doing it, until you're for everybody...

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  • "97% of the people out there won't care about what you do. Act accordingly."

     

  • "Money is not for buying things. Things don’t make us happy. Money is for buying ourselves some freedom to do the things that make us happy."

     

  • "Being unrealistic is the most realistic thing you could do."

     

  • "You just need one person who cares about what you do. And that person is you. And no one else. It all starts with you."

     

  • "We always think we have enough time. Until we realize there's no more time left."

     

  • "The only way to stay ahead of the curve is to create your own curve."

     

  • "Be the dealer. Don't be the junkie. The dealer always wins. And the junkie always dies."

     

  • "The only person you should try to please is your 80 year old self."

     

  • "It's hard to see the light at the end of the tunnel when you keep your eyes closed.."

     

  • "Most advice doesn’t work. Because most advice comes from people who’ve never even done the things they're taking about. And that's dangerous."

     

  • "Being able to build something out of nothing is the most important skill. For what? For everything!"

     

  • "Why are people who write about millionaire habits not millionaires?"

     

  • "No one will magically find out about you."

     

  • "The things you don't want to do are usually the things you should be doing. They're almost always the things that will get you where you want to be."

     

  • "Don't let other people's reality be your reality.."

     

  • "Today it's easier to get started than ever before. That's why most people give up so easily. Because it was so easy to begin with."

     

  • "When you hate your job you'll never be able to do more than just mediocre work."

     

  • "Don't listen too all the life advice out there. It's all B.S. Just like this right here."

     

  • "No one starts as an expert. We all start from the bottom. And have to work our way to the top."

     

  • "The only thing that will ever lead to quality is quantity. To do it over and over again. That’s the only way."

     

  • "Be a Warrior, not a Worrier!"

     

  • "New ways of doing things never work. Until they do. Just like old ways of doing things always work. Until they dont."

     

  • "Constantly thinking about things won’t get you anywhere. You'll never find a solution just by thinking about it. You've gotta start doing."

     

  • "Not getting it right is part of the process of getting it right."

     

  • "How long does it take to change the world? As long as it takes to change yourself. So probably your whole life."

     

  • "Focusing on results won't get you results. Focusing on the actions that produce results will get you results."

     

  • "It's easy to forget all the things you have when all you do is to focus on the things you don't have."

     

  • "Perfection will only hold you back"

     

  • "Never listen to anyone who has never done what you're doing or want to do. Ignore your parents, your friends and pretty much everybody else."

     

  • "Trading time for money is not freedom. It’s a prison. The only way you’ll ever be able to make more money is to trade more of your time."

     

  • "The only way to beat the system is to know the system. Inside out."

     

  • "It's not what you do on your good days that will make you. It's almost always what you do on your bad days that will either make you or break you."