We all want the easy thing.
The predictable thing.
The safe thing.
And because we all want it and the competition is getting bigger and bigger each and every day, the easy thing, the predictable thing and the safe thing turn into the exact opposite.
The easy thing turns into the difficult thing.
The predictable thing turns into the unpredictable thing.
And the safe thing turns into the dangerous thing.
Sometimes that change takes decades.
And sometimes that change happens just overnight...