By inventing a solution for a problem that doesn't really exist.
Or a problem that only you think exists.
So how do you know whether or not you're solving a real problem?
That's a tricky one...
But essentially, the easiest way is to sell the solution before you even have it.
And if someone buys it and transfers money to your bank account, you have a winner.
I know it sounds scary.
And counter intuitive.
But if someone is transferring money to your bank account, before you even have the solution, you can be 100% certain that you're solving a real problem.
But doesn't that require a lot of trust from the buyer?
It sure does.
Just like the sale of a finished solution does...