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Is the sound you'd have to get used to if you want to do stuff online.
Because that's what you're going to hear for quite some time.
No matter if you want to build a brand.
Write a blog.
Host a podcast.
Start a company.
Or record videos.
Nothing...
That's what you're going to hear most of the time.
For how long?
No one know.
But probably for a lot longer than you might think.
Are you patient enough?
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But even more importantly, what micro ideas does your big idea consist of?
Micro ideas such as...
How will you get started?
How will you keep going?
How will you deal with adversity?
How will you make sure you stay focused?
How will you get your idea in front of other people?
How will you get other people to join your cause?
How will you turn your idea into reality?
How will you turn it into something sustainable?
How will you...
Your big idea matters.
But your micro ideas matter even more...
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It's not about who you know.
Or where you're from.
Or where you live.
Or how smart you are.
In the end it's all about how many times you can manage to get back up again...
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You can't save it.
Or buy it.
Or get more of it.
You can't get it from someone else.
Or trade it for something else (to get more of it).
We all have the same amount of it.
And when it's gone, it's gone.
And we do very different things with it.
So what are you going to do with yours?
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If you don't have the resources to create the things you want to create, then just go ahead and create those resources yourself.
And stop waiting for people to give them to you.
Because they won't....
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It's almost impossible to chase and catch two rabbits at the same time.
Unless you're very, very lucky.
Still, we live our lives as if it was possible.
Chasing too many things at the same time.
Trying to spread the little butter we have on way too many slices of bread.
Leaving us with no rabbit and plenty of bread with too little butter spread way too thin...
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As long as you're playing the wrong game, your wins will never quite feel like your wins.
And instead they'll feel like someone else's wins.
Because they're part of someone else's game.
And not your game.
So what's your game?
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That one thing you're waiting for that's going to change everything, almost never changes anything.
Either because it'll never happen or when it happens, then nothing really happens.
Simply because the only thing that's ever going to change anything, is when you change.
Are you ready for it?
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The things you don't want to hear, are usually the things you absolutely have to hear.
Just like the things you don't want to say, are usually the things you have to say.
Just like the things you don't want to do, are usually the things you have to do.
Because those are the edges.
Your edges...
The edges of your comfort zone.
Of your knowledge.
Of your expertise.
Of your experience.
And ultimately of yourself.
You've gotta go past them.
Because that's the only place where growth can be found...
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Isn't about fancy advertisement.
Or brochures.
Or a cool image.
Or design.
What branding is really all about is trust.
Trust that you can only build over time.
By keeping your promises.
By doing what you said you were going to do.
By paying extra attention to the things that go wrong.
And by not hiding when they go wrong.
That's essentially how you build a strong brand.
By building trust.
Over time...
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It's hard to do the kind of work you actually really enjoy doing.
The kind of work you haven't been asked to do.
The kind of work where you're not trading time for money.
The kind of work that you're not getting paid for (at least not right now).
Where there's no deadline.
It's hard to do this kind of work.
Which is exactly why it's so important to do this kind of work...
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To succeed at the easy stuff is just as difficult as it is to succeed at the hard stuff.
The good news is that succeeding at the hard stuff is just as difficult as it is to succeed at the easy stuff...
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The problem with schools, universities, teachers, books and online courses is that they only teach you what to do when everything goes right.
When everything goes according to plan.
But what no school, university, teacher, book or online course will ever teach you, is what to do when things go wrong.
Because those things can't be taught.
They can only be learned by doing.
In the end, the things you do when everything goes wrong, are the things that will either make you or break you...
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Starting a business is a lot easier than it is to run a business.
Just like it's a lot easier to start a blog than it is to run a blog.
Or to start writing a book than it is to finish it.
Or to get married than it is to be married.
Or to be motivated than is is to stay motivated.
It often feels like starting is the most difficult part.
But the really difficult part is to not give up...
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Don't be that person who's just talking about it, instead of doing it.
Who's just dreaming about it, instead of living it.
Who's just following, instead of leading.
Who's just planning, instead of executing.
Who's just watching, instead of playing.
Don't be it.
And instead, try to live your dreams while you're still alive...
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Just because you keep walking doesn't necessarily mean that you're getting closer to your actual destination...
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Is the skill that will help you to get all your current and future skills, ideas and work to spread...
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Counting on being at the right place at the right time is never a good strategy.
Because you'll always either be too early or too late.
So how do you know whether you're too early or too late to the game?
You can't.
That's why the only thing you can do is to stick around longer than most people would.
That'll help to make up the fact that you're probably too early.
And at the same time you'd have to work harder than most people would.
That'll help you to make up the fact that you're probably too late.
It's impossible to be at the right place at the right time.
But the above will help you to dramatically increase your chances...
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The higher your expectations, the less patient you'll be.
Unfortunately, the higher your expectations, the more patient you'd have to be.
Patient when it comes to results and impatient when it comes to the execution...
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If you haven't started yet, then there's no need to ask for advice.
Because the majority of your questions will be answered once you start doing.
And once you start doing, you'll realize that the majority of the things you should really be worried about, aren't even on your (or anybody else's) agenda, yet...
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It's exhausting to make decisions.
And the more decisions you've made in a day, a week, a month, a life, the more exhausting and harder it gets.
No matter how big or small those decisions really are.
So if you feel stuck, you've probably just stopped making decisions.
And instead you've probably waited for others to make those decisions for you.
And that'll never get you where you want to be.
It'll only get you where someone else wants you to be.
Time for a decision...
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You won't have the time for them when things are going well.
Because when things are going well, you've gotta make sure that those things keep going well and keep getting better.
And you won't have the time for them either when things aren't going so well.
Because you've gotta work hard on fixing them and turning them around.
That's why you'll never have time for them.
Which is why you'll always have time for them...
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We want to do everything, see everything and experience everything.
But in trying to do so, we essentially end up really doing, really seeing and really experiencing nothing...
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...is to say what kind of person you are.
The hard part is to really be that kind of person.
To really act like it.
To behave like it.
And to think like it.
That's the really hard part...
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The longer you've been doing something, or think that you know what you're doing, the harder it gets to adapt to new situations, environments and things to do. Unfortunately, that's exactly when you need it the most...
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... what are the things you really wanted to do, but didn't do, and now regret that you didn't do?
Write them down.
And put them in your pocket.
As a reminder.
And then think about ten years from today, what are you likely going to regret that you didn't start doing today?
And then just start doing them.
Little by little.
Day by day.
Step by step.
But not because it's going to change your life.
Because it probably won't.
But because regret might...
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The thing that has zero risk, but unlimited upside.
The thing that is guaranteed to work, but needs no hard work.
The thing that's safe, but adventurous all at the same time.
That's what we're all waiting for.
But waiting for the sure thing is never a good idea.
Because the sure thing just doesn't exist...
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It's never been easier to get started.
That's why it's also never been easier to just give up and start the next thing.
Which is why it's s never been harder to succeed...
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The problem about problems is that they tend to multiply.
If you don't solve them, they grow exponentially.
First in your head, and then in real life.
So not solving your problems isn't really an option.
But even when you start solving your problems, they also tend to multiply.
Because with every problem you're trying to solve, you'll come across dozens of other problems you never even knew existed.
But the good thing is that the more problems you've solved, the better you'll get at solving problems.
And that's what it`s all about...
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