Big shifts rarely happen when we expect them to happen.
Because we expect them to happen with a big bang.
But they never happen with a big bang.
They always happen slowly.
But once they finally hit, we're not prepared.
Because we never even expected them to hit anymore.
Which is why we're usually caught by surprise.
But not because we weren't prepared.
But because we already forgot about them.
Big shifts do happen.
But rarely when we expect them to happen...