... is to overdeliver.
Over and over again.
There really is no other way.
Because everything else won't get you noticed.
Even a multi million dollar budget isn't a guarantee for getting noticed anymore.
The stuff that gets you noticed today is the stuff that most people aren't willing to do.
Because it's just too much work.
And that's your sweet spot right there.
No matter how big or small your budget.
No matter if you're just a one man show.
We live in a time where everybody has the chance to get noticed and to do something miraculous.