...is to make products that are so much better, so much more innovative and yes, sometimes even a lot crazier than everything we've ever seen so far.
So that people have no other choice but to talk about them.
No matter if they're a customer or will ever be a customer.
Needless to say that this is also the hardest kind of marketing.
But it's increasingly becoming the only kind of marketing that really works...
Hat tip Elon...