When you give people what they want, you'll be successful.
And the more you give them what they want, the more successful you'll be.
Which makes it more and more lucrative to just keep giving people what they already want.
Instead of trying to give them something new...
In the age of the Internet that means to just keep showing people more and more of the stuff they already read.
Or listen to.
Which creates bubbles.
Bubbles of interests.
Bubbles of how we see the world.
And the more we feel like the entire world sees things the way we see them, the more dangerous it gets.
Because your bubble is probably very different from someone else's bubble.
Or the reality as a matter of fact.
The first step is about realizing that you probably are in a bubble.
Because we all are...