What you do when something happens for the very first time will define how you're going to do it for the next couple of hundred times.
What you do when something goes wrong.
What you do when someone complains about your product.
What you do when someone asks for help.
Or what you do when someone didn't do what they said they were going to do.
If you do nothing and just ignore it, then you're probably going to ignore it again and again.
And the more often you ignore it, the harder it'll get to change your way of responding.
And then that first time might also be the beginning of your last time...