Amazon for books.
Udemy for online courses.
Fiverr for gigs.
Medium for blogs.
They all have one thing in common...
The offer is way bigger than the actual demand.
And much bigger than the available shelf space.
So in the end people will always end up seeing the same stuff.
The best stuff...
So what is the best stuff?
The books with the most and the best reviews.
The online courses with the most and the best ratings.
And the jobbers with most and the best reviews.
But the best here doesn't necessarily mean that it's really the best.
Most of the time it just means popular.
So how do you get reviews, sales and become popular?
Not through the platforms.
Because their promotion only starts to kick in once they know for sure that the shelf space they're giving you will lead to a sale.
So in the end you can't count on the platforms.
You can only count on the people that already know about you.
So how do you get people to know about you?
By doing all the hard and difficult leg work of building an audience.
For how long?
For a lot longer than you're probably thinking right now.
So what do you even need all of those platforms for if you still have to bring your own crowd?
You need them to be able to reach even more people, which will happen once they start promotion your stuff.
So what does it usually take for this to kick in?
If I could make a guess...
A lot more than you're probably thinking right now..