Rarely happen when you do what everybody else is already doing.
When you add just a few new features.
When you try to optimize it and make it just a tiny little bit better.
Breakthroughs are unexpected.
And when you keep doing what you've always been doing, then it's very likely that nothing unexpected is ever going to happen.
And instead all that's going to happen is what's been happening all along already.
So if you're looking for a breakthrough, go and look somewhere else.
It might be scary at first.
But it'll be worth it...