There's an almost unlimited amount of potential customers out there.
And all you'd have to do for them to find out about you and what you do is to do something.
Maybe you give a talk.
Maybe you organize an event or a meetup series.
Maybe you run a few ads.
Maybe you find people who write about you.
Maybe you publish a blog post.
Maybe you hand out flyers at the local mall.
Maybe you publish a book.
Here's the thing...
As long as you do something (preferably the stuff that works), people will find out about you and what you do.
But as soon as you stop showing up, potential customers will stop showing up.
It's as simple as that.
But of course not easy.
So if you feel like you're struggling with getting enough potential customers in the door, what you're really saying is that you're probably not showing up enough (or you're showing up to the wrong things).
Here's a cool side effect:
The more often you show up, the better you'll understand what it is that people do actually really want to see...