Your most popular work isn't necessarily your best work.
And your best work won't necessarily be your most popular work.
And that's what makes this whole thing so difficult...
To be able to keep doing your best work, you've gotta ignore what's popular.
Or else you might end up chasing what everybody else is already chasing...
The stuff that's popular.
But the stuff that's popular is rarely sustainable.
And mostly just a distraction.
A distraction from doing what really matters.
From doing your best work...