The problem about urgent work is that it's urgent.
That it needs to get done.
As fast as possible.
And the even bigger problem is that almost everything these days is urgent.
That phone call.
The angry customer...
What all of this urgent work does is that it leaves us exhausted with no time and energy for the important work.
Whatever your important work might look like...
Our days are filled with emergencies and urgent work.
Unfortunately, the really important work is never urgent.
Because it doesn't have a clear deadline.
That's why we have so much trouble starting it, doing it and ultimately finishing it.
Important work is never urgent.
Until it is...