Don't try to start the next Facebook.
And instead try to find the smallest possible thing you can offer (product or service) and then offer it to people who already know that they need it.
Sell it for a lot less than what it's really worth.
But for more than it costs you to produce it or to buy it somewhere else.
Over and over again.
I know it doesn't sound sexy, but here's the thing...
We all have bills to pay.
And have responsibilities.
And most of us won't raise millions of dollars just like that.
It's a fantasy.
The newer your thing and the less people know that they need it, the more work you'd have to put in to convince them.
And most of the time that means that you'd have to charge very little.
Maybe you'd even have to give some of it away for free.
Because people won't pay much for something they think they don't need.
From someone they don't know.
And if it turns out that it's something they really need, they might come back for more and they might tell their friends about it.
But there's no guarantee for it.
And it takes a lot of time.
Which you might not have.
So better to just offer the smallest possible thing to people who already know that they need it and then go on from there.
But don't get me wrong here.
This isn't about thinking small.
It's about acting small so you don't get lost in all of your big thoughts without even knowing how or where to get started...