Unless you care enough about it to put in the work, the hours, the days, the months and the years it takes to become really good at it.
And if you don't want to do that, don't have the time, the energy or the resources, then just keep doing what you're already really good at.
Because there's probably nothing in between.
Unless you find ways to somehow combine the two in ways that have never been done before...
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The hardest part is the one we usually tend to skip or postpone as long as we possibly can.
Unfortunately, the hardest part is almost always the most important part...
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The best marketing is to create something.
But not just to create it.
But to also put it out there.
It's as simple as this:
The more stuff you put out there, the more people will start to notice.
There really is no better way to promote your art, your work, your service or yourself.
Put out stuff as much and as often as you can.
Maybe even daily.
No matter how big or small it is.
No matter what industry or field you're in.
As long as it shows people what you do and what you stand for...
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You have a choice:
You can either try to sell to almost everyone and make around a dollar or so per customer and barely survive or you can try to sell to almost no one and make around a thousand dollar per customer and thrive.
The problem when you're selling to almost everyone for a dollar is that you'd automatically also be selling for a dollar to the very few people who'd be willing to pay up to a thousand dollar for what you have on offer.
Here's the thing...
A low price might be a good way to find as many buyers as possible, but it's a pretty bad idea if you want to survive.
So instead of focusing on making a dollar per customer, try to find the very few customers who are willing to pay a thousand dollar for what you have on offer.
Here's a hint on how you could do that...
Don't try to find customers that match your offer and instead try to find something that's worth more than a thousand dollar to very few people and then create it.
Sure, it sounds like it might not scale.
But at the end of the day, the only thing that scales is a profitable business that generates more value for its customers than it captures...
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It's very tempting to try to swim with all those big fish in the same tank.
After all, the big fish get to eat the most.
But the probability that you're going to survive as a baby fish in a tank full of big fish is close to zero.
So instead of trying to learn how to swim with all those big fish in the same tank, try to find a better tank.
Try to find a tank where you can grow into a big and strong enough fish first.
So that once you've learned what being a fish is all about and you're big and strong enough, then you can go and swim with all those big fish in the sea (if by then you still care about it)...
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The problem with opportunities is that they never present themselves as opportunities.
And instead they usually come disguised as inconveniences, threats, risks, uncertainties and improbabilities.
That's what makes it so easy to miss them.
To skip them.
To skip them and to just keep waiting for that once in a lifetime opportunity that will present itself to you.
That one big meeting.
That one big date.
That one big shot.
That one big race.
Those 15 minutes of fame.
Unfortunately, all of those things don't exist.
Because they're the result of dozens (if not hundreds) of inconveniences, threats, risks, uncertainties and improbabilities...
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Are easy to get, safe, predictable and give you instant gratification.
But make no mistake...
At one point everybody will be competing for them.
Until there are no more left.
Because everybody wants the safe thing.
The predictable thing.
The thing that gives you instant gratification.
Better to get an edge and learn how to climb those trees before everybody else will be busy climbing and learning how to climb those trees....
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Diversity is the past.
The present.
And the future.
Diversity creates new things.
It destroys and preserves the old at the same time.
It creates the unprecedented.
Diversity is the past.
The present.
And the future.
Don't fight it.
Live it...
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That's what they say.
But what about this?
Life's too short to be focusing on drinking (or doing) things just because other people tell you they're good.
Of course, the same applies to drinking (or doing) things just because you think that other people might approve of you just because of it...
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There are only people who have the courage to put themselves, their work and their art out there and then there are the people criticizing, the people who don't and probably never will put themselves, their work and their art out there. Which one do you want to be?
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