A good logo doesn't make a good book.
A good writer does.
Just like good marketing doesn't make a good company.
A good product does.
Just like growth doesn't mean a whole lot.
Happy customers do...
Unfortunately, it's very easy to mistake one for the other.
To get distracted by the quick thing and forget about the real thing.
Simply because the quick thing is always quicker and cheaper than the real thing.
Sure, you probably need both.
But only one of them can exist without the other...