People will tell you how a successful blog should look like.
Or a successful book.
Or a song.
Or a painting.
Or a cake.
Or a whatever.
The good news is that it should look exactly the way you want it to look like.
Or sound like.
Or smell like.
Or taste like.
Sure, you'll miss out on a few clicks.
Or a few bucks.
And you might not go viral.
Or become a one hit wonder.
But guess what...
One hit wonders disappear.
Just like clicks disappear as soon as someone else comes along who's better at engineering click-worthy stuff.
But something that's unique, something that looks like, reads like and sounds just like you will never disappear.
Unless you disappear...