The real reason why retail stores are dying is because they offer poor customer service.
But the only reason to buy things in retail stores to begin with is to get great customer service.
This is the only reason for retail stores to even exist these days.
So as a result people end up buying things online where they know that they're not paying extra for customer service because they don't expect any customer service.
But it turns out that one of the reasons, if not the biggest reason why platforms such as Amazon are so successful is because of their customer service that exceeds expectations whenever things go wrong.
While retail stores disappoint almost every single time.
Retail stores aren't dying because of platforms such as Amazon.
Retail stores are dying because they get their core business wrong.
Because their core business isn't selling stuff anymore.
It's customer service.
And that's what platforms such as Amazon are getting right.
And most of the retail stores are getting wrong...