Is that it's almost impossible to succeed because everybody everywhere is already working on a "shortcut" business.
And when everybody is competing with everybody else who's competing with everybody else, then you can only lose.
Here's the thing...
The only way to succeed in a "shortcut" business is when you put in an almost inhuman amount of effort.
When you try to outwork everybody else who's already trying to outwork everybody else.
That's the only way to win in a "shortcut" business.
Which, as a matter of fact applies to pretty much every business out there.
So you might as well just start building a "real" business instead of a "shortcut" business...