Or outsmarting everybody else.
What it's really all about is to work on things that really matter.
The things that make a difference.
But the problem is that it's really hard to figure out and understand what really matters and what really makes a difference.
And once you've found it, you've also gotta figure out how to execute it because it probably hasn't been done before.
On the other hand it's a lot simpler to just work on something that's already been done before by someone else and then to try to just outwork everybody else.
Or to outsmart everybody else.
It's simpler because it has been done before.
And there's a map to follow.
But simpler doesn't necessarily mean easier.
As a matter of fact, the simpler it is to get started, the harder it usually is to succeed in the long run...