It's not so much about what you do when things go right.
And instead it's all about the things you do when things don't go right.
Or when they stop going right.
When revenues go down.
When views go down.
When interactions go down.
When people stop reading your stuff.
Or watching your videos.
Or praising your work.
What matters is what you do when things stop working.
Because they will always stop working.
Everybody can navigate a job, a business, a relationship or a friendship when things go right.
You just keep doing what's been working all along.
But doing so when things go wrong is a whole different story.
Because you've gotta create an entirely new map.
And the only way to create that map is by trial and error.
And that's uncomfortable.
And unpredictable.
So the exact opposite of doing things that already work.
That's why it's so hard.
And so important...
