Most of the stuff doesn't seem so important.
Especially the small stuff.
The not so urgent stuff.
The stuff you do that is not related to your job description.
But guess what...
The not so important things are what really matters.
As a matter of fact, the not so important things are the important things.
Because only if you do the small things, the not so important things right, will you be allowed to work on the big things, the important things...
What do you do when it's not important?