Most people can't tell the difference between a 10 dollar wine and a 100 dollar wine.
Just like most people can't tell the difference between a 20 dollar sushi and a 200 dollar sushi.
And when I say most people, I'm really talking about myself.
So should you be offering 10 dollar wine and 20 dollar sushi instead of 100 dollar wine and 200 dollar sushi?
I guess it depends...
If you have the distribution power to sell 10000 dishes of sushi or 10000 bottles of wine a month and can survive a race to the bottom, then go do it.
But if you don't, then it probably makes sense to go the extra mile.
To put in a little bit more effort than everybody else.
To not just get the big stuff right, but also the small stuff.
Here's the thing...
These days everybody gets the big stuff right.
That's what's expected.
It's very simple...
Just getting the big stuff right is not enough anymore and will always lead to a race to the bottom.
Because everybody out there is now able to get the big stuff right, relatively easily.
What makes the difference today is the small stuff.
Because the small stuff, the stuff that most people ignore, the stuff that most people don't even know about is what makes all the difference.
It's the stuff that can't be taught that makes all the difference...