... it's that you're too lazy to put in the work it takes to suck less.
If no one reads your stuff, it's probably not because you suck, but because you're not putting in the work it takes.
If no one watches your videos, it's probably not because you suck, but because you're not putting in the work it takes.
If no one buys your stuff, it's probably not because it sucks, but because you're not putting in the work it takes.
I think you get the idea.
There are actually two things at play here...
The first one is that no matter what you do, you're probably going to suck for the first couple of years.
We all suck when we're starting something new.
That's the first big chunk of work you'd have to put in to succeed.
Putting in the work and showing up to become better at what you do.
To suck less. And to become one of the best.
The second big chunk of work is that just being really, really good at what you do isn't enough anymore.
Even if you do it each and every day, even if you show up for many years.
It's just not enough anymore.
The Internet, every niche out there, heck, pretty much the entire planet is just way too crowded.
That's why just showing up, just putting yourself out there and doing your thing isn't enough anymore.
You've also gotta master tons of other micro skills.
Micro skills that you can only learn by doing.
And not by reading about them.
And that is the real reason.