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The focus paradox

The number one thing everybody tells you is that you should focus.

No matter if it's your teachers, your parents, your boss or whoever.

You've gotta focus on one thing and one thing only.

But what this advice usually leaves out is the fact that first of all you've gotta figure out what that one thing is.

And reading books, attending classes or writing business plans won't really help you to figure out what to focus on.

They're all as far away from reality as it gets.

And the only way you'll ever be able to figure out what to focus on is to do as many different things as possible.

That's the only way you'll ever figure out what you're passionate about, what you really enjoy doing, what the market really wants or what kind of marketing channels to focus on.

If you start off with one thing and one thing only and focus on this one thing and nothing else, how will you ever know whether or not something else might work out a lot better? Whether you might enjoy doing something else a lot more? 

The basic rule is pretty simple but very counter-intuitive at the same time...

The first thing you've gotta do to be able to figure out what to focus on is that you have to stop focusing....

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