Brands aren't built by worrying about your brand...
Brands are built by doing. By experimenting. By figuring out what works and what doesn't.
And when you're constantly thinking about how this might affect your brand, you'll most probably never build a strong brand.
Ultimately there's no such thing as a personal brand.
Most strong brands were built by people who didn't care about their brands.
They are built by people who didn't think about building their brands.
All they were thinking about was to do stuff. To be known for something.
And that's how you ultimately build your brand.
By doing something and being known for something.
It's hard to build your brand when you haven't done anything yet.
It's hard to be known for just building your brand with nothing else to show.
Trust me. I've tried...
So when you're trying to build your brand, try to work on something tangible first.
Be known for something.
Work on something not a lot of people work on.
Do something 99% of the people out there would never dare to do.
Do something worth talking about.
And most importantly stop worrying about your brand.
And instead start doing…