People only listen when you give them a reason to listen.
It sounds simple. But it’s not easy.
And the only reason, the most powerful reason in fact is trust.
Only when people trust you enough will they listen to you.
Or read your stuff. Or buy your products.
When you’ve successfully done something in the past they want to do now.
When their friends trust you enough to start talking about you.
When you’re more consistent than anybody else out there.
When you’re around longer than anybody else.
When you show up every single day. No matter if it rains or the sun is shining.
Trust out of thin air is never built over night.
Trust is built when it’s raining and you’re the only one out there offering people an umbrella…