There are many ways to build your audience online and to spread your ideas.
And the one that almost never works is to exclusively focus on coming up with great ideas. With great content.
It only works when you do both things at the same time. It only works when you create great content and at the same time you build your audience online.
If you don’t have an audience, your ideas won’t spread. It’s that simple.
Look. We live in 2016. And not in 1996.
People won’t magically find out about you. No matter how good your content is. No matter how good your ideas are.
It might have worked two decades ago. When blogs were the new, new thing.
But today is different.
Today, you’re competing with millions of other individuals, brands and companies for your reader’s attention.
So no one will ever magically find out about you. No matter how good you are. No matter how brilliant your ideas are. There’s just way too much noise out there.
So do yourself a favor and don’t just wait for people to magically find out about you and your work.
Don’t wait for people to come. Because they won’t…