It doesn’t matter whether people comment on your blog posts or not.
If they like it or not. If they interact with your content. Or with you.
It doesn’t matter whether you’re having conversations with your readers.
None of this matters at all! Sure, it’s nice. And might get you your moral back up again. But in the grand scheme of it all, it doesn’t matter.
And all that really matters is that people read your stuff. Or watch your videos. Or listen to what you have to say.
Here’s the thing. Most people don’t and won’t interact with your content. Or with you. And most of them never will.
And I think you should be happy about this. Because then you don’t have to come up with other smart things to say to smart comments people wrote. And you won’t be busy ignoring all the trash comments that push your buttons.
As a matter of fact, no one interacting with you or your content, no one commenting on your blog posts is the best thing that could happen to you.
When people are focused on reading and not on interacting with you, then you can focus on what’s really important.
You can focus on writing and becoming a better writer. On producing better content. Better art.
And it astonishes me every time someone asks me how he or she can get more comments on their blogs. Or why readers, users or listeners don’t engage.
Look. Discussions, engagements, likes and comments don’t pay the bills. They don’t do a thing.
The only thing that pays the bills are sales. And the only way to get sales is trust. And the only way to build up trust is when you stand for something. No matter what it is you’re trying to achieve.
And it’s not about engagement rates or interactions. As a matter of fact they suck for everyone out there. No matter how much someone seems to be mastering social media, blogging or whatever.
Seth Godin isn’t successful because he engages in conversations with his readers. As a matter of fact the comments on his blog are closed. He never comments on anything.
What makes Seth so successful though is what he’s known for. And that’s his consistency.
He’s been publishing one blog post every day for more than 5 years now. Or is it 10 years? I don’t even remember. He’s been around for so long, it seems like he’s always been there.
And that’s what makes him so successful. Consistency.
You know what you get when you read, listen or buy stuff from Seth. He will always deliver what he promises. No matter what. That’s his brand. That’s what he stands for. He stands for consistency. And not for engagement or interaction.
Or James Altucher. James might engage with his audience on his blog and his Facebook account. But again, that’s not what makes him so successful. It’s just a small part of the reason. What makes him so successful is what he stands for.
And he stands for honesty, telling the truth and no BS. Ever. That’s his brand. That’s what he’s known for. That’s what he stands for.
And that’s what enabled him to grow his info product business to $10 million dollars in revenues in less than a year. Because people trust him. And not because he responds to people’s comments online.
Or Gary Vaynerchuk. Gary is not successful because he engages with his audience so much. That’s just part of the reason. The main reason is his credibility. And his authenticity.
Everything he says and does is based on his own experiences. He’s a real practitioner. And everything he says and does is deeply rooted in his own experience. And that’s what really makes him so successful.
So what do all of these people in common?
They all stand for something. They are all known for something. They are all known for things that make them trustworthy.
And it’s not about interaction. Or engagement. And it never will be. Sure, it might play a minor role here and there. But what really matters is what you stand for.
So before you’re thinking about ways to increase engagement, interaction, comments or traffic, ask yourself first what you want to stand for. What you want to be known for. And why people should trust you.
I know. These are all very tough questions. They are very uncomfortable. That’s why we tend to skip them. But these are the questions you have to ask yourself before anything else..