The problem with strategies is that they’re just that. They’re just strategies. They’re just a few smart words, sentences and maybe even a few pages written down on a piece of paper.
Most of the time these strategies don’t have anything to do with the real world anymore.
Especially when these exact same strategies were drafted by people who were specifically hired to come up with these strategies. By people who don’t have to implement them.
The truth about strategies is that most of the time they just don’t work anymore in the real world. Unless you operate in a totally predictable market with totally predictable customers and a big enough existing customer base.
Look. Strategies and plans might have worked in the past. But everything has gotten so unpredictable that drafting a strategy for months and months is basically a waste of time.
These days you’re a lot better off to create a simple outline and then get going. An outline which defines what you want to figure out.
And then you’ll let the market decide what to do with it. Get out there as soon and as fast as possible. See how the market reacts, adapt, tweak and then do it all over again.
I know. Not having a plan or strategy written down right in front of you is tough. Mostly because that plan or that strategy was the one the blame in the past when things didn’t work out. It covered people’s asses.
And now I can keep my job. Now we can all keep our jobs and work on that new, new strategy for that new, new thing…