People’s time is limited.
People’s budgets are limited.
People’s attention spans are limited.
People’s mental capacities are limited.
So what makes you think they’d even care?
What makes you think they’d buy your book?
Or read your blog?
Or watch your movie?
Or buy your product?
Why should they even care?
Why should we care?
As people’s resources are limited, they’d always have to give up something they’re already enjoying and using right now.
So is the stuff you’re offering good enough?
What would they have to give up?
Would your thing really be worth it?
Look. You’re basically competing with everybody else out there.
You’re competing with every best selling author out there.
With every super blogger out there.
And with every company out there. No matter what they’re offering.
So try to keep that in mind next time you create that competition slide..