Sometimes pushing harder won't do a thing. Sometimes putting in more work won't change a thing. Sometimes being consistent won't do a thing.
Because sometimes that's not the limiting factor. Sometimes it's not the bottleneck. Sometimes something else entirely is the limiting factor. A factor that even hard work, consistency and persistence won't be able to overcome.
Like when you consistently put out new content but have no audience.
Putting out more and more content without having an audience won't change a thing. It won't get you an audience. The limiting factor is the audience here. So what you should try to work on instead is building, nurturing and growing your audience.
Or when you have a good product but no one buys it.
Where there's no demand and no potential buyers, there's no sale. It won't change a thing to make the product better. Or to come up with more features. Or a nicer user interface. Again, the limiting factor here is the lack of an audience. Of potential buyers.
Or when you want to raise capital because your conversion rate from prospect to buying customer is too low. When you have to pay too much to acquire paying customers.
But the limiting factor, the bottleneck here is not money. The limiting factor is the low conversion rate. And that's what you need to focus on. And figure out how to make it work.
You know, most of the time it's not so much about pushing harder. Most of the time it's a lot more about knowing where to push. And that's the really hard part. The really hard part is to figure out where to push.
Unfortunately, there are no one size fits all solutions to figure out where to push. There's no process to follow. There's just trial and error. And that's what makes it so hard..
Read More: The 25 Rules for Being an Entrepreneur
