It’s always tough to find that next client when you’re freelancing or side hustling. Especially when you’re starting off fresh. From scratch.
Sure, there are loads of freelancing platforms out there. The problem is that you’re only able to get gigs on those platforms when you already have tons of reviews on those sites.
No reviews. No clients. It’s all about trust.
That’s why most of the gigs go to the same people. Helping them to accumulate more and more reviews while the rest is barely ever scoring any gigs.
So the other day I was experimenting with Fiverr, a platform where you can buy (and sell) all sorts of services for $5. A lot of people see it as a platform for cheap labor.
Still, I thought I’d give it a try to see whether or not I could use it to sell some of my ebooks. I saw a few people doing this recently (e.g. Nick Loper).
And on top of that ebook I also added a free 15 min content strategy session. And a few extra gigs. And that’s when it hit me.
Many people were buying the gig not because of the ebook. But because of the 15 minute coaching session.
Sure, it sounds crazy to give a coaching session away for 5 bucks. Plus an ebook. But that’s not what it’s all about. It’s not about those 5 bucks. It’s about offering something incredibly valuable in exchange for a VERY small fee.
You know, a lot of people tell you to give your best work away for free. I think this model doesn’t work anymore.
There are just way too many people out there offering stuff for free. And most of these people will never ever buy anything from you. They’re just free riding. Which is totally ok by the way. I do that, too.
But it sends wrong signals. An email list with 1000 people might have zero buyers in it. It might be totally useless. Whereas you might think you could make tons of money with it. But you’re not.
And to me, Fiverr seems to be a great way to filter out those freeloaders. It’s a great way to build up that initial trust. And not only this. It’s also a great way to figure out what people are struggling with and what they are willing to pay money for.
And once people trust you enough, once they know you and your work you can start offering bigger and more expensive services. To people that have already bought that mini gig from you.
As a matter of fact that’s what I did already. And it worked.
So the way you start is by offering an insanely good deal no one else would ever offer. But not for free. But for a ridiculously small fee.
You know it’s super tough to go from $0 to $100. But it’s a lot easier to go from $5 to $100. And then maybe even to $1000..
P.S. Here's the deal I was talking about: http://bit.ly/1VeO4FB