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Taking away the risk

When you take away all the risk all the time from all your work you'll usually end up with something that won't help nobody.

It won't help you, your company, your boss, your team or your client. Heck, the entire world..

What taking away all the risk all the time does is that it will lead to the opposite of standing out. It will lead to a lot of meaningless jibber jabber. To useless and empty phrases.

Taking away all the risk all the time will lead to a lot of mediocrity.

It will lead to a mediocre paper that won't get published.

It will lead to a mediocre presentation that won't help your career.

It will lead to a mediocre job for your client that won't get them anywhere.

It will lead to a mediocre company that ends up competing with millions of other mediocre companies.

Sure, not taking away the risk is very, very risky. You might lose your job. You might lose your client. You might have to shut down your company.

It's very likely that it's not going to work out. Until it does. Until you're able to pull it off. Until you've built something that matters. Until you don't compete with millions of other mediocre companies any longer.

Maybe it'll never work out. Who knows? But if you never try, you'll never know. If you never try you'll be stuck at the exact same place you've been last year already. Or two years ago. Or the year before that.

It's your call. You can either take away all the risk all the time and completely water down your message until there is no real message left.

Or you can be bold. And try to take a risk every once in a while. And say what you really mean. And deliver a meaningful message that might maybe eventually get you somewhere..

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