I'm now past day 10 of my 30 day writing challenge where I'll try to publish one article per day for the next 30 days. And I finally start to understand. I finally start to understand how Seth does it.
He recently published his sixth thousands blog post. He's been publishing one article every day for the past 10 years or so.
What I finally start to understand is that writing every day is 100 times easier (and faster) than just writing once or twice a week. Let me explain real quick.
What you basically do when you write and publish one post a day is that you take away all the decisions.
You take away the decision about what time of the day to post.
You take away the decision about what day of the week to post.
You take away the decision about how many times a week to post.
You take away the decision about what to write about.
You take away the decision about whether to publish this piece or not.
You take away analyzing metrics, likes, comments and shares.
You take away trying to understand what clicks with your readers (which you can't btw).
You basically take away EVERY single decision you could possibly ever take.
Taking decisions is very time consuming. That's what makes it so hard to constantly create and ship things.
We're tangled in a web of decisions we can't seem to get out of. It's not the creation and shipping of our art, ideas, products or whatever that takes up the biggest chunk of our time. It's the web of decisions we need to untangle before we'll be able to ship anything.
And that's the really hard part. That's the stuff that keeps most of us from shipping stuff.
As a matter of fact all of the decisions we have to take paralyze most of us. So many of us never really start shipping anything. Or when we started shipping stuff, we stop shipping because of all the hard, confusing and conflicting decisions to take.
Even though I now write and publish a lot more posts than I ever did before, I spend considerably less time on it. Because I took away all of the decisions.
And what I basically do now is that I just write. And nothing else. No matter what. No questions asked. You just do it. You don't waste time thinking about this or that any longer. You focus on the most important thing.
You focus on creating your art. On creating value. And you put your thoughts on paper. Or on a screen. It doesn't matter. What matters is that you put them out there. And that's the only thing that really counts. The only thing that ever really counted. That ever really will count.
And it doesn't matter whether people like every single post you publish. You don't have to nail it every single time. You don't have to hit a home run every single time. As a matter of fact, you won't be able to hit a home run every single time.
And that's the true beauty of it. That's the true beauty of writing and publishing one article per day, of shipping every day. It will not only take away all the decisions, it will also take away the pressure.
It takes away the pressure of having to hit a home run every single time..
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