A lot of people tend to forget what business is really all about. Because business is not really about business. Today even more so than ever before.
Business, more than any other field out there, is really about two or more human beings interacting with each other. It's not an anonymous interaction. It's indeed a very personal interaction.
And if you don't like the person you're interacting with, the person who's sitting right in front of you, the person who's at the other end of the line, well then you'll probably never end up making business with them. Or hiring them. Or buying their books. Or whatever.
If I don't like you, I won't answer your mail. Or I'll answer in a few days. I won't pick up the phone when you call. I won't call back. Maybe I will. In a few days. As a matter of fact, if I don't like you, your matters are not that important to me.
Making business with someone is like marriage. And you don't marry someone you just don't like.
In the end you'll sign the deal with the person you like. The person you could see yourself hanging out with and having a few beers with.
And it doesn't matter whether her offer is better or worse than the other person's offer.
You just don't make business with someone you don't like. And if the numbers are the most important thing in the equation, you'll let them (and only them) know what the specs are they have to meet to be able to get the deal.
What business really boils down to at the end of the day is to be more human. To be more authentic. To not wear a mask. To not be fake.
It's a very simple rule. Still, many people and businesses try to ignore this simple rule. They try to do everything just to close the deal. No matter what it takes. No matter what..