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It's not about product innovation anymore. It's about go-to-market innovation.

Every day we're exposed to 2000+ marketing messages.

1600 apps are launched every single day.

Hundreds of companies are registered every day.

And it gets more every single day.

Simply looking at these numbers it becomes clear that launching a product isn't enough anymore.

The competition for your prospect's attention is just way too tough.

It also becomes clear that simply having an innovative product or idea isn't a guarantee to reach your customers anymore.

The noise is just too loud to even get noticed.

No matter how innovative your product.

No matter how many problems you solve.

I'll go even so far to say that it doesn't really matter anymore how innovative your product is.

What matters a lot more is your strategy on how to reach your customers. Your go-to-market strategy.

Your strategy that will make people:

  • Notice that you even exist.

  • Download and use your app, service or product.

  • See you as a trustworthy entity.

  • Want to interact, engage and ultimately put money in your pockets.

And that's where you really have to be innovative and creative.

That's where you have to make your brain sweat.

That's where you need to come up with ideas that will make your prospects pull (instead of pushing them).

It's tough. Really tough.

And that's why so many people try to ignore it.

That's why so many great and innovative ideas and products fail.

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  • "97% of the people out there won't care about what you do. Act accordingly."

     

  • "Money is not for buying things. Things don’t make us happy. Money is for buying ourselves some freedom to do the things that make us happy."

     

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  • "We always think we have enough time. Until we realize there's no more time left."

     

  • "The only way to stay ahead of the curve is to create your own curve."

     

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  • "The only person you should try to please is your 80 year old self."

     

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  • "Most advice doesn’t work. Because most advice comes from people who’ve never even done the things they're taking about. And that's dangerous."

     

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  • "The things you don't want to do are usually the things you should be doing. They're almost always the things that will get you where you want to be."

     

  • "Don't let other people's reality be your reality.."

     

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  • "Don't listen too all the life advice out there. It's all B.S. Just like this right here."

     

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  • "It's easy to forget all the things you have when all you do is to focus on the things you don't have."

     

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  • "Never listen to anyone who has never done what you're doing or want to do. Ignore your parents, your friends and pretty much everybody else."

     

  • "Trading time for money is not freedom. It’s a prison. The only way you’ll ever be able to make more money is to trade more of your time."

     

  • "The only way to beat the system is to know the system. Inside out."

     

  • "It's not what you do on your good days that will make you. It's almost always what you do on your bad days that will either make you or break you."