by Yann Girard — Get free updates of new posts hereTweet
The other day I read an article where a guy explained how he could find every girl on this planet earth that he got suggested on one of these new mobile dating apps. Brilliant, right?
What he does is that he takes a screenshot with his phone when one of these apps suggests a girl, loads the picture into a picture editor (like paint), then cuts out the borders and then he loads it into Google.
Apparently Google will then crawl the web to find websites where this picture is being used as well.
As most people have pictures in these dating apps that they also use on Facebook, you'll be able to find the person on Facebook, Twitter or whatever. Please don't ask me about the details. I really don't remember them.
And that article somehow got me thinking. Why the hell would I want to find someone that I saw on a dating platform on another platform like Facebook? It just doesn't make any sense.
Either this person likes me, then we meet up, have a good time and see what happens. Maybe we'll start dating. Maybe not. Maybe some day we will be in the desert together, holding hands, looking at the stars, enjoy life and be thankful for every minute we spend together. Maybe not.
Another thing that might happen is that the other person doesn't like me, we don't meet up and we go separate ways. End of the story. Finito.
To me, it clearly doesn't make sense to find out who that person really is if she's not interested in me. If she doesn't want to buy the package.
Will you be able to convince her if you stalk her? I don't think so...
And that's where I believe that growthhacking went completely wrong.
What's the point of stalking someone that obviously is not into you?
Why would you want to find a way to growthhack your startup to success? What's the point of trying to get your idea in front of millions of people that are clearly not interested in what you have to say?
Growing something from barely any growth at all to slightly more growth isn't growthhacking. At least not in my book. I totally get the idea that the more attention you get the better.
But what seems to happen these days is that everyone tries to get as many eyes as possible on their products, ideas, websites or whatever without caring about whether or not people are even interested in it.
Whether or not they already have some growth. A customer base. Positive feedback. Cash rolling in.
Where there is no customer and no growth, there's no growthhacking. Period. The growth of zero is still zero.
But that's what most people seem to be doing out there. That's at least my feeling.
That's why everyone is using the word growthhacking. That's why I put growthhacking in the title. I knew you'd click on it. We all like to accelerate success, right? We all want to be an overnight success.
Damn it. I want to be an overnight success...
Unfortunately overnight success usually takes 10+ years of preparation.
The thing about growthhacking is that it will only work when you are already successful. Once you have a product, idea or what not that the market is already buying like crazy. It will only accelerate your growth. It will not initiate your growth.
Accelerating something that doesn't exist, doesn't work.
Still, most people want to growthhack their way to success. They believe that this will help them to break through. To be successful. To get customers. To find product market fit. To start dating that girl that swiped left..
You know that the girl doesn't like you. She swiped left. But still, you try to growthhack your way into her heart. Into your potential customer's hearts. Hearts that are not open for you, yet.
Because they already swiped left...
To properly leverage the potential of growthhacking we need to understand that it only works when we already have a considerable customer base, growth rate and good enough conversion rates. When we already have that product market fit.
When she swiped right...