Your smartphone does make you faster.
That's for sure.
But does it also make you smarter?
Or does it do the exact opposite?
I guess it's worth spending a few seconds on this thought.
Before another one pops up a g a i........
What if the reason you're stuck is that you've been doing the same things for way too long?
That you've tested very similar things instead of very different things.
That you've experienced very similar things instead of very different things.
That you've spent your time with very similar people instead of very different people.
That you've read very similar books instead of very different books.
That you've listened to very similar music instead of very different music.
Supply of ideas.
Of things to do.
Of things to watch.
Of things to see.
And things to say.
What's still limited, maybe even more so than ever before are the people who take action.
The people who execute.
The people who leverage all the abundance.
Instead of getting buried under and paralyzed by the unlimited availability of almost everything...
Just like it's hard to learn a new skill and still feel left behind.
Or do something new and still feel bored.
Or ask for help and still feel lost.
Or read and not learn something new.
Or meet new people and still feel alone.
So what did you do today?
The answer to your question...
The thing you should be doing next...
The thing that will help you to get unstuck...
It's all right there.
Right in front of you.
And you've probably already seen it, heard it or thought about it a million times.
It's just that you've tried to ignore it as much as you can.
And have never taken action.
Because it's too painful.
Too much work.
And too unpredictable.
But it won't go away just like that.
The only way it will, is to do the thing that might be too painful, too stressful, too much work, too unstable and way too unpredictable.
So instead of waiting your life away, do what's necessary.
Instead of what's comfortable...
It has never been easier to reach a massive amount of people than it is today.
Reach isn't the problem anymore.
The real problem these days is to reach the right people.
And this is getting harder and harder every single day.
Because more and more people are now trying to reach the right people...
It's really rare that change hits us unexpectedly.
It usually does so gradually.
Day by day.
Step by step.
So when that change finally hits, we're never really that surprised anymore.
But just because we aren't really surprised about it anymore doesn't necessarily mean that we're prepared for it.
As a matter of fact, most of the time it means the exact opposite.
Because change usually happens very slowly, but gradually, we always feel like we still have enough time.
Time to adapt.
To get ready.
And to prepare ourselves.
Until one day we realize that there's no more time left.
Change happens gradually.
Until it doesn't...
You can do all the work so that it perfectly matches all your expectations.
You can do your employee's work.
Your colleague's work.
Your partner's work.
Or your friend's work.
But in the long run all that's going to happen is that you're going to burn out.
And on top of that you'll be left with unhappy employees, colleagues, partners or friends...
Taking responsibility is great.
And it's best when it's shared with others...
It doesn't make a lot of sense to spend days and days choosing your blog's theme if you don't even know what you're going to write about.
It doesn't make a lot of sense to spend hundreds of dollars on a logo if you don't even know how people are going to find out about you and what you do.
Just like it doesn't make a lot of sense to pay a lawyer to draft your terms & conditions if you don't even have a single client, yet.
It also doesn't make a lot of sense to think about all kinds of business insurances to buy if you haven't even started your business, yet.
But don't get me wrong here....
All of these things are important.
But not when you're just getting started.
All that really matters when you're just getting started is that you actually really do get started.
And that you don't get lost in all the details.
Details that don't really get you any closer to getting started.
Details that will lead to even more details.
Details that will in the end lead to not a lot more than a perfect plan.
A plan that's so perfect that it will never be implemented.
Perfect is just another form of hiding.
Hiding from getting started, doing your work and ultimately shipping your work...
If you find the right person, one is enough.
But if you don't find the right person, then even an unlimited amount of people isn't enough.
That's why it's always worth it to keep looking for that one person.
And why it's never really worth it to settle for someone else.
For pretty much everything in life and business...
The trick isn't about trying to come up with as many good ideas as possible.
The trick is about coming up with as many different ideas as possible.
And some of them will be stupid.
While others of them will be good.
So at the end of the day, the more ideas you come up with, the more good ideas you'll automatically have.
That's the secret.
To pretty much everything...
We're constantly looking for ways to make a living without having a boss.
But there's one thing that most people never really talk about.
You're always going to have a boss.
No matter what....
And that boss is you.
And when you work for that boss, you'll probably wish for another boss.
Because when we're working for ourselves, we're really good at exploiting ourselves.
We're really good at forcing ourselves to work over time.
While at the same time we're the worst at prioritizing and managing our time properly.
So whatever you do, be careful what you wish for.
Or you might end up having to work for the worst possible boss out there...
Identifying, understanding and being aware of a problem is one thing.
Taking action on solving that problem is a whole different story.
But all it really takes is the guts to take action.
To take action and to be ready to fail.
To be ready to fail and to then adapt.
Until one day it might work.
We're all capable of doing that.
But just because we're capable of doing that doesn't necessarily mean that we're going to do it.
As a matter of fact, many times it means the exact opposite...
It's very likely that you're not nearly as good as you want to be.
That you're still light years behind the people you admire.
That most of the stuff you're doing just isn't working.
But that's not the point.
The point is this...
Are you willing to do something about it?
High expectations combined with a lack of patience never works.
No matter if it's a relationship, a business, a career or any other endeavor.
The higher your expectations, the more patient you'd have to be.
But that doesn't mean that you shouldn't give it all you've got.
What it means is that you've gotta give it all you've got.
All the time.
For a lot longer than you've ever thought possible.
Because big things take time.
A lot of time.
Do you have it?
Do more of the things that give you energy instead of taking away all of your energy.
Do more of the things you actually really enjoy doing instead of doing things just because you have to.
But most importantly, do more of the things that help you to create more freedom instead of taking it away.
Step by step.
Day by day.
So that maybe one day you'll be able to only do the things that you actually really enjoy doing, that give you energy and freedom...
It's easy to give your best when everybody is watching, when you get instant rewards and when it's going to be on the test.
And it's a lot harder to give your best when nobody is watching, when you don't get instant rewards and when it's not going to be on the test.
But this is what makes the difference between a pro and an amateur.
Because it doesn't really matter who's watching.
Because no one is ever watching.
Just like everyone is always watching...
It's possible that your boss is your bottleneck.
Or your partners.
Or your customers.
Or your financial situation.
But more often than not we are our own bottlenecks.
The things we believe in.
The things we tell ourselves over and over again.
Those are our bottlenecks.
So if you feel like something or someone is holding you back, look at yourself first before you look at anybody else...
What are the things your future self would be thankful for that you started doing them today?
And then just start doing them today...
Don't do them full time.
Do them on the side.
Day by day.
Week by week.
Step by step.
So that maybe one day you can look back at this day right here and thank yourself for having taken the leap.
Because what else do you have to lose other than being disappointed in yourself for not even having tried?
You're probably going to have the biggest impact doing the things you're really good at.
Which might not necessarily save lives.
Or save the planet.
Or sound very sexy.
But a lousy poet, author, singer or whatnot is probably going to have a lot less impact than a great programmer will have.
The thing is that starting anything new from scratch and becoming really good at it takes time.
A lot of time.
And being really good at something is the only way to have any impact at all.
If you're not really, really good at it, then not a whole lot is going to happen.
No matter how badly you want to make this world a better place.
So either you keep doing the things you're already really good at and find other ways to leverage it to increase your impact or you put in the time, energy and resources it takes to become very good at that other thing you're thinking about doing.
It's your choice.
It always is...
You can learn a language for many years without being able to really speak it.
So even though you learned it, you don't really speak it.
Learning without doing doesn't work.
Just like doing without learning doesn't really work.
You can do something for many years without ever really knowing how to properly do it.
So even though you're doing it, you don't really know how to do it.
One can't exist without the other.
Doing without learning doesn't work.
Just like learning without doing doesn't really work.
It's the same thing...
But it's overrated.
What's a lot harder than beginning is finishing.
We're all able to begin something.
But not a lot of us are able to actually finish the things we've once started.
Beginning is overrated.
While perseverance, showing up, building trust and not giving up is underrated...
Will always be the direct result of the things you're doing right now.
And if the things you're doing right now are more or less the same things you've always been doing, then there won't be a lot of "what's next?"
So instead of focusing on "what's next? try to focus on the actions that produce the next thing.
Because inaction won't produce anything.
Only action will.
So what's next?
The hard part about going viral is that you'd already need a big enough audience of people who are going to share the things you have to say.
If you have no audience whatsoever then it's very likely that not much is going to happen.
No matter how good your idea, ad, blog post, video or book is.
It's the chicken and egg problem.
You want to go viral to build your audience.
But you can only go viral once you have a big enough audience.
Unless you somehow get lucky, of course.
But luck is never a good strategy...
So how do you go viral then?
Invest the time, money and resources in building your audience over time.
Step by step.
Day by day.
So that maybe one day your audience is big enough to help you cross the chasm...
... is change itself.
No matter how good the change you're seeking to create will be, there'll always be some people that are going to suffer because of it.
And those are the ones that are going to scream the loudest.
Even if they'd just suffer from that change in the short run.
And benefit from it in the long run.
Those are the ones you're going to hear from the most.
Whereas the ones that agree with you and want that positive change will usually agree with you in silence.
You won't hear from them that much.
That's why it'll always feel like everybody is against it.
But the truth is that most people probably don't even know about it yet or they agree with you in silence.
So when in doubt, listen to the ones that aren't screaming at you...
Talk is cheap.
Because it's almost impossible to run out of things to say.
That's why you won't be remembered for the things you said.
And instead you'll be remembered for the things you did.
So maybe today is a good day.
Maybe today is a good day to start doing and to stop talking.
So what did you do today?
But even more importantly, what are you going to do tomorrow?
The problem about progress is that you rarely see it.
Or feel it.
The problem about mistakes and failure is that you always see them.
Or feel them.
That's why it's so difficult to keep pushing.
Because it'll always feel like you're either standing still or falling behind...
So how do you know whether you're making any progress at all?
The only thing that's for sure is that once you stop putting one foot in front of the other you'll stop making progress.
So as long as you keep putting one foot in front of the other and keep walking, you'll keep making progress.
It's as simple as that.
But not easy...
Maybe next year you'll have more time to do the things you really care about.
Maybe you'll have more money to start giving back.
Maybe it'll be less stressful.
And you'll get more support from other people.
And you'll be able to see your loved ones more.
Or... and that's the most likely, everything is going to be the same.
Just like last year.
And all of those years before.
If you want to change something, you have to change that something.
Because things don't change just like that.
And instead they become more and more of what they already are.
The longer you wait, the harder it gets.
But the good news is that it's not too late, yet.
It never is.
So maybe this year is the year...
If you don't get it, ask.
If you still don't get it, ask again.
And if you then still don't get it, ask again.
Ask until you get it.
I know it sounds obvious.
But we barely ever do it.
Because we live in a world where everybody is afraid of not getting it.
A world where everybody is afraid of looking stupid.
But at the end of the day, the only way to start getting it, is to start asking questions.
There really is no other way.
P.S. No one asking questions doesn't mean that everybody gets it. More often than not it means that nobody really gets it...
There's an almost unlimited amount of potential customers out there.
And all you'd have to do for them to find out about you and what you do is to do something.
Maybe you give a talk.
Maybe you organize an event or a meetup series.
Maybe you run a few ads.
Maybe you find people who write about you.
Maybe you publish a blog post.
Maybe you hand out flyers at the local mall.
Maybe you publish a book.
Here's the thing...
As long as you do something (preferably the stuff that works), people will find out about you and what you do.
But as soon as you stop showing up, potential customers will stop showing up.
It's as simple as that.
But of course not easy.
So if you feel like you're struggling with getting enough potential customers in the door, what you're really saying is that you're probably not showing up enough (or you're showing up to the wrong things).
Here's a cool side effect:
The more often you show up, the better you'll understand what it is that people do actually really want to see...
But not because it'll make you rich.
Because it probably won't....
Be visible because you can.
And we all can.
No matter how good you are.
Or how much experience you have.
Or how big your network is.
Or how much money you have.
Because the more visible you are, the higher the probability that you'll be seen...
The hardest part is to realize that your assumptions about most of the things out there are probably wrong or incomplete.
What makes it even harder is that you'd have to actively gather new information to complete, validate or invalidate what you believe in.
And here comes the biggest problem...
The internet has become the world's largest validation machine.
It only shows you the things you want to see.
The things you want to read.
The things you want to watch.
And the things you want to listen to.
It ultimately validates your view of the world.
Instead of challenging it every once in a while.
But here's the good news....
It works both ways.
Once you've started using it to challenge your current worldview, it will keep challenging it.
Until you'd have to start all over again...
It's very likely that none of the work you do today resembles the work that your grandparents did some fifty years ago.
But that change didn't happen over night.
It happened bit by bit.
And day by day.
It happened gradually.
And then suddenly.
But today the period from those gradual changes to sudden changes is much, much shorter.
Sudden changes happen a lot faster now than they did just a few short decades ago.
And they will keep happening faster and faster.
Are you ready for it?
Whenever you create something new there'll be millions of people who won't care about it at all.
Tens of thousands of people who could probably have done a way better job than you did (but they didn't).
Hundreds of people who are going to say that they could have done it better, faster or cheaper than you.
And then there'll be a tiny group of people that will really appreciate what you do.
And those are the ones that really matter.
Do it for them.
And no one else...
Look for a new job before you need a new job.
Build a network before you need a network.
Look for investors before you need investors.
Talk to customers before you even have a product.
Here's the thing...
If you wait until you really need something, then you're probably not going to have enough time, money, patience and resources anymore to do it properly....
That'a why it's always a good idea so start planting the seeds before you need the tree....
Most opportunities show up way before you're ready.
And by the time you're ready, those opportunity are usually already gone.
So instead of waiting until you're ready (you'll never be), just go with it and try to figure it all out along the way.
After all, if you never make that first step, you'll never really start walking.
And if you never really start walking, you'll never end up anywhere else other than the place you already are today...
Of course it is.
Everything is easier said than done.
So what it probably really means is that's going to make you feel very uncomfortable.
And that you don't really want to do it.
Either because it's something you've never done before, because it's going to be difficult, take up a lot of your time and energy or because you've been avoiding it and want to keep avoiding it.
So of course it's easier said than done.
But if you never say it, it's also very likely that you're never going to do it...
The more competent you are (or think you are), the harder it gets to learn anything new.
Because learning something new requires you to go from competent to incompetent once again.
Something that most competent people (or organizations) are trying to avoid as much as they can.
That's why it's so hard to innovate.
And to learn something new.
Because it might not work out.
And it might make you look incompetent.
When all you've been taught to do is to look competent...
That's why competence is the single biggest threat to growth.
If you allow it to be...
Comparing yourself today to someone who's already been doing what they're doing for years or maybe even decades is a trap.
Just like it's a trap to compare yourself to someone with an entirely different background than you have.
It can be a trap that will ultimately hold you back from doing.
Because the gap will seem so big.
Too big to ever bridge it.
Comparing yourself to others can be a trap.
Because it lets you off the hook.
It lets you off the hook because it seems impossible.
But it can also be your rocket fuel.
Because it puts you on the hook.
To put in the work.
To try harder than everybody else.
To catch up.
And to close the gap.
It's your choice.
Should I do it?
Can I do it?
Do I have enough time?
Is it good enough?
Will people like it?
The answer to all of these questions is very simple:
So here's the thing:
As soon as you give yourself a chance to say no, you will.
So how can you avoid asking yourself all of these questions that will ultimately lead to a "no"?
One way of doing it is to do the things you're struggling with every single day.
Instead of just doing them when it feels right.
Because when you do something every single day you'll eventually have to ask yourself "How can I get it done?"
And then it will get done...
There are now more gadgets, tools, platforms, books, blog posts, videos and podcasts than ever before that help us to get our ideas out there.
Almost everything is now easier than it ever was.
Except for one thing....
Except for coming up with things worth saying.
And then having the courage to say them out loud.
This is now harder than it ever was.
And no tool, platform or content will be able to help you with that.
Only you will...
It's about committing to something.
And then it's about finishing that something.
The problem is that we're really bad at those things.
Because we mostly end up doing things we don't really care about that much.
And when you don't really care about something that much, then it's just really hard to commit, to be productive and to ultimately finish that something...
If you say you'll think about it once your product is done, it's very likely that it's already too late.
Because once your product is done, you probably already need to make as many sales as possible as fast as possible.
So if you don't really know how to get your product in front of as many people as possible today, it's very likely that you'll still not know how to do it tomorrow, when your product is ready to launch...
Data is able to tell you that something is wrong.
But it's not able to tell you why it's wrong or what exactly it is that's wrong.
It's not able to tell you why people clicked here and not there.
It's not able to tell you why people stopped half way through your blog post.
Or why people didn't download the app.
Or stopped using it.
It's not able to tell you why people didn't end up buying your product.
Only people are...