The best and probably the only way to stand out online is to do what nobody else is doing.
So what is it that nobody else is doing?
And being available.
It really is that simple.
But not easy...
This stuff is hard.
Really, really hard.
That's why most people, businesses and institutions don't do it.
Because it's just too hard.
And there's no tangible, measurable or immediate ROI (return on investment).
And instead most people, businesses and institutions are looking for things that scale.
Things that are tangible.
But here's the problem...
Things that scale only work once you've reached a certain scale.
Before that it's just a waste of time.
So how do you reach that scale?
By doing things that don't scale.
Things like caring, listening and being available.
Just to name a few...
[Related: I stopped giving a shit a long time ago]