Social media is great.
But it's also dangerous.
Because you think you're in control.
But the truth is, you aren't.
The people in control are the people who own the platforms.
And every platform is operated by a business.
A business that has investors and shareholders.
And the purpose of every business is to generate revenues.
To then increase shareholder and investor value.
Like it or not, but that's just the way the world works.
Sure, some businesses do good along the way.
But at the end of the day all social media platforms are businesses that need to generate revenues to be able to keep paying salaries (or to be able to keep doing good).
And who will they charge fees to be able to generate those revenues?
Right, they're going to charge people like you and me.
People (and businesses) that are putting stuff out there.
People (and businesses) that are creating stuff.
People (and businesses) that rely on reaching their audience.
So they're going to charge you (and me) to reach our audience.
Doesn't sound fair?
Well, it's just like they say...
There's no such thing as free lunch.
So what can you do about it?
Well, there are many things you could do about it.
I recorded a short video where I talk about some things you could (and probably should) do about it...
[Related: I stopped giving a shit a long time ago]