A bestselling book doesn't need a bestselling cover designer or a bestselling editor.
What it really needs is a bestselling writer.
Without a bestselling writer all the other stuff is pretty much useless.
Just like a great company doesn't need great guidelines.
What it really needs are great people and great leaders.
If you need guidelines to control your people, you probably hired the wrong people anyway.
It's easy to get lost in all the fluff out there.
It’s easy to get lost in all the stuff that doesn't really matter that much and forget about the stuff that really matters.
Because the stuff that doesn't matter is easy to do.
And the stuff that really matters is hard to do.
Hiring an editor is relatively easy.
Hiring someone to design a cover is relatively easy.
Writing down a bunch of guidelines is easy.
It's all fake progress...
On the other hand, becoming a bestselling writer is really hard.
Just like hiring the best people out there is really hard.
Just like becoming a good human being is really hard.
But at the end of the day that's what really matters...
[Related: I stopped giving a shit a long time ago]