If you don't make quick wins as soon as possible here's what's going to happen...
If it takes too long to develop, to build, to write or to create your thing you're going to lose your drive, your motivation and maybe even interest.
Simply because you want to see that thing out there on the market.
No matter what it is.
No matter how passionate you're about it.
That's what's going to happen.
No matter what people say about purpose, passion and all of this stuff.
If we don't see results, we lose our mojo.
It's as simple as that.
We're hard wired to see the results of our actions, of our work right away.
And if we don't see those results we quickly lose interest.
Today maybe even more so than ever before.
And that's why its so important that you put your work out there as soon as you can.
To get those quick wins as soon as possible.
Not just to test your thing early on the market.
But to get those quick wins to keep that flame burning.
Especially when you're starting from scratch.
And are bootstrapping that thing and don't have lots of other income streams going to support you.
You need quick wins asap.
If you're ordering stuff from China put that sample you just got and try to sell it on Ebay.
Don't wait for your website and shop to be ready.
Don't wait for that huge order to come in.
You need quick wins asap.
If you're starting a freelance business don't wait for your website to be done.
Or your business cards to arrive.
Put your profile and services out there.
Put it on Freelancer, Upwork, Fiverr and all the other platforms out there.
If you're writing a book, don't wait until it's done.
Publish parts of it on your blog or on platforms like Medium.
And see what the market does with it.
You gotta get it out there as fast as you can.
And let people know about it.
Try to get them to sign up for your book launch.
Maybe even pre order it.
You need quick wins.
As soon as possible.
Quick wins are essential to build momentum.
Without momentum nothing is ever going to work.
If you think about building momentum only once your thing is done it's usually already too late.
Because building momentum takes time.
A lot of time.
And to turn that momentum into something bigger will take even more time.
So if you don't focus on building momentum and getting things out there right from the very start, then by the time you've built momentum you're probably already broke.
Or out of business.
Or what not...
And even if you fail at building momentum, at making quick wins, it's guaranteed that you'll learn a hell lot about it.
Most importantly you're going to learn that all your assumptions about the market, the public, your readers, viewers, listeners or possible clients have been wrong.
That nothing is the way you thought it would be.
And then you can either give up or dig deeper.
It's like an automatic filter.
If it's important enough for you, you'll keep pushing.
If not, then you'll just give up when you discover all of the stuff you never even thought possible.
But whatever happens, whatever you decide to do, you'd have saved yourself a ton of time, energy and money.
Go for quick wins asap...
[Related: I stopped giving a shit a long time ago]