Finishing those slides is urgent.
Writing that memo of today's meeting is urgent.
Getting the sales promotion going is urgent.
Responding to those emails is urgent.
All of these things are urgent.
Most of the time they are very urgent.
And sometimes your job, your life or whatever depends on these things.
As a matter of fact they are so urgent that they don't leave us enough time to do the really urgent things.
The important things.
Because the important things really are the urgent things in disguise.
And the important things are all of the things that enable us to stop doing all of the above things.
The things we're told to do.
Like finishing that presentation.
Or that memo.
Or that sales promotion.
Things you're either being told to do by your boss, your colleagues, your friends, your family or society.
And it doesn't really matter what your important things might look like.
You probably know exactly how they look like for you.
Maybe you want to give back.
Or write a book.
Or start a business.
Or become a singer.
This is what's really urgent.
What's really important.
Sure, doing important work isn't going to be easy.
And it might take you many years to be able to do more and more important work instead of the urgent work you're told to do.
And maybe you might never get there.
It's not just possible.
As a matter of fact it's very likely that you might never ever get there.
But just because it might not work out doesn't necessarily mean that you shouldn't at least try.
Or does it?
I don't know.
That's why most of us tend to do urgent work.
And not important work.
Whatever important work might look like to you.
Because we see the results right away.
And it's a lot easier to do the urgent work than the important work.
Here's the thing...
You can spend your whole life doing urgent things without ever doing work that's important to you.
Or, or you can try to build a life where you'll be able to do more and more of the work that's important to you.
One day at a time.
One good deed at a time.
One song at a time.
One video at a time.
Or maybe even one blog post at a time...
[Related: I stopped giving a shit a long time ago]