Plant them before you need them.
Don't build an audience when you need it.
Build it before you need it.
Market your product before you have it.
And not when you have it.
Look for a new job before you need it.
And not when you need it.
Don't start writing when you have a book idea.
Start writing before you even know what you're going to write about.
Things take time.
A lot of time.
Things take time to go from a seed into a beautiful flower.
Or a strong enough tree.
Don't plant your seeds when you need them.
Plant them before you need them...