According to research, surveys and my mom there's a time when it's best to tweet.
When it's best to publish your blog post on Medium.
Or on Facebook.
Or how long a successful blog post should be.
Or how much time bloggers spend on average creating one blog post.
6.5 hours by the way.
I'm not kidding.
Someone just sent me a link.
There's also a ton of research out there on what kind of content should be added to a blog post.
Like pictures, videos and so on.
Or how long a video should be.
Or a podcast.
Or what not.
And you know what?
None of it matters.
None of it ever mattered.
Or will ever matter in the future.
People spending 6 hours on a blog post doesn't say anything about anything.
It doesn't mean that this is what will make you successful.
The only thing it means is that you'll probably go crazy if you do this.
Sooner or later.
Not to mention that those people have tons of employees working for them.
Also the time when you tweet or post stuff doesn't mean anything about anything.
When you have an audience and your audience knows when you tweet or when you send out a blog post or what not, they'll be there waiting for it.
No matter what time of the day.
All of these stats are useless.
These stats are for people who only talk about it.
But have never done any of it.
Or will ever do any of it.
You probably know those people.
They show up at every party and know everything about everything.
But they've never even done any of the things they're talking about.
Don't be one of them...
[Related: I stopped giving a shit a long time ago]